How To Use Instagram For Your Business
Our favourite photo & video sharing application, Instagram, has over 2 billion active users monthly with over 500 million users daily- making it the 4th most popular social media platform in the world.
With so many users visiting the app daily, it's only viable for brands and businesses to have a solid Instagram strategy in place to capture the attention of a specific group of people. Engaging content, informative reels, influencer collaborations, and ads- are just some of the tactics, both organic & paid, used by brands to reach their target audience with hopes to grow tremendously.
And if you wish to leverage all the features of Instagram to promote your business, then keep on reading.
Instagram For Your Business
Instagram is not just a platform to post what you're eating or wearing today but if handled professionally, it can prove to be a boon for your business. Here's how you can build a strong and prominent presence for your business on Instagram.
But first, let's learn how to turn your Instagram into a business account.
Follow these steps to set up a Business Account on Instagram:
- Go to your profile and tap in the upper right corner.
- Select the Settings and Privacy option.
- Select the 'Account Type' and choose the Switch to a Professional Account option.
- Tap Continue.
- Next, choose a Category for your business and select OK to confirm.
Now that you've set up your Instagram Business Account, here's how it can benefit your business in the long run.
Builds Credibility:
Having an Instagram Business Account offers a ton of features that one can use to unlock their business' true potential.
The business profile also has an extra set of options such as the notable contact options (calling, text, email). These options make it easier for the customer to get in touch with the business easily and have one-to-one conversations without interruptions, boosting credibility.
Analytics Access:
One of the perks of setting up a business account for your Instagram is the option to review analytics. Once you start posting, you can have a look at the professional dashboard and review the performance of all your posts; accounts reached, total likes, saves, shares, engagement rates, etc.
Once you analyse the post-specific metrics, you will have a clearer idea about what's working for your account and what isn't. This will aid you in strategizing your next move and gain more visibility on the platform.
Get Verified:
One of the best ways to authenticate a business and boost credibility is to get verified on Instagram. The requirements are- a public account, bio, profile photo, and at least one live post.
if you're looking to add the famous 'blue tick' after your username, then go to your settings and request the verified badge!
Sell On Instagram:
Another great reason why you need to opt for an Instagram Business Account is because you can sell your products! Yes, Instagram has recently rolled out an update where people can sell their products on the 'Gram and further boost their business.
This feature has allowed a seamless shopping experience for both the business and the user while improving sales and brand visibility.
Advertise:
Another great reason why you should use Instagram for your business is the fact that you can run ads and boost your posts!
The Meta Ads Manager is where you create and run ads for both Instagram and Facebook and allows you to reach a broader audience by setting your audience preferences before running the ad(s).
You can run a variety of ads in different formats, both pictorial & video formats, and create highly influential and targeted ads.
